Replace Fish Oil
Green Lipped Mussel Oil. The Better Alternative for Fish Oil.
Have you checked your fish oil?
Have you ever taken the time to look at the ingredients list of your fish oil? More often than not you’ll find yourself just reading “Natural fish oil” as an ingredient.
You must be asking now… Why is it so vague? Where is my fish oil coming from? What fish have they used? Starting to smell a little fishy now isn’t it…?
The reality is with many of the fish oil companies with vague ingredients are probably clueless as to what goes into their oil. You may be thinking - So what!? This doesn’t matter to me!
When this “natural fish oil” is made anything and everything goes in into the industrial machines - could be; sharks, cod, catfish - You name it. Out of the approximately 33475 of the unique fish species that we have, you will probably find it in your “natural fish oil”. No body knows what goes in, all we know is fish feed and okay-ish fish oil comes out.
Gross right!? Feeling a little cat-fished now aren’t you? It’s almost like that one time you bought “Pork Sausages” made from beef, chicken and smidgen of pork with a side of Activa Transglutaminse (that’s meat glue).
Our planet is 71% water, that’s almost 3/4 of Earth’s composition. So, it would be fair to assume we’ve got quite a bit of living life that call all this water their home. But… many seem to forget about their environmental impacts on the sustainability of aquatic life. The biggest enemy of environmental and sustainability of the marine life is the fishing industry.United Nations conducted a study and announced that 90% of our global fisheries are being fully exploited, exploited or depleted. So next time you're in the fish section of your supermarket - every 10 fish you see, 9 of them will be unethically caught.
The power is in your hand’s to do your part to make a sustainable choice for the fish and our planet. Be an informed and smart consumer. Do your research, check labels and make sure certifications are valid. With fish oil make sure you know whats being put into it, make sure it has accreditation's to say it has been source sustainably. Or even, try alternatives like our green-lipped mussel oil - Naturally sourced in New Zealand, you know for sure it’s the real deal.
Ethical and Sustainable Choices
The Good, The Bad and The Ugly
THE BAD - Method of Fishing
THE UGLY - Fish Oil Supplements
1. The level of active essential fatty acids, EPA and DHA (the reason we take fish oil supplements) was, in all but three cases, much lower that stated on the bottle.
2. Over half the products tested had oxidized to a level higher than the recommended limit (which had nothing to do with the best before date).
Omega-3 fatty acids were known to be chemically fragile or "unstable", and can easily break down when exposed to natural conditions such as light, heat and oxygen.The study tested 36 brands of fish oil supplements capsules and used the international industry standard tests of oxidation.83% were oxidised beyond international recommended levels and how "off" they were had nothing to do with best-before date, price, or the country they came from. Four studies from North America, South Africa and Europe have also uncovered high levels of oxidation in fish oil supplements.
1. Study by University of Auckland - https://www.nature.com/articles/srep07928
2. News article by NZ Herald - https://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11679611